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Understanding consumer perception of technological product failures: an attributional approach

Published: 04 April 2009 Publication History

Abstract

Besides the widely promoted advantages the influx of new technology is bringing to consumers, the disadvantages due to increasing cognitive complexity of such technological advanced products have also been recognized. Among other things, an increasing number of unknown field complaints is one of the evidences. Since consumers often perceive a product's (mal)functioning differently than designers do, we propose an attributional approach to evaluate potential product failures. In this paper, we present the results of an exploratory empirical study to evaluate the attribution of picture quality failures in LCD televisions for a diverse group of consumers. This approach is aimed to provide designers better insight into how consumers perceive (potential) product failures, in order to support critical design decisions in the product development process.

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Cited By

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  • (2022)Establishing Design Consensus toward Next-Generation Retail: Data-Enabled Design Exploration and Participatory AnalysisProceedings of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491102.3517637(1-22)Online publication date: 29-Apr-2022
  • (2014)Reducing electronic waste through the development of an adaptable mobile device2014 Systems and Information Engineering Design Symposium (SIEDS)10.1109/SIEDS.2014.6829871(57-62)Online publication date: Apr-2014

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  1. Understanding consumer perception of technological product failures: an attributional approach

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    cover image ACM Conferences
    CHI EA '09: CHI '09 Extended Abstracts on Human Factors in Computing Systems
    April 2009
    2470 pages
    ISBN:9781605582474
    DOI:10.1145/1520340
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Published: 04 April 2009

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    Author Tags

    1. consumer electronics
    2. failure attribution
    3. product design
    4. user-perceived failure

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    CHI EA '09 Paper Acceptance Rate 385 of 1,130 submissions, 34%;
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    • (2022)Establishing Design Consensus toward Next-Generation Retail: Data-Enabled Design Exploration and Participatory AnalysisProceedings of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491102.3517637(1-22)Online publication date: 29-Apr-2022
    • (2014)Reducing electronic waste through the development of an adaptable mobile device2014 Systems and Information Engineering Design Symposium (SIEDS)10.1109/SIEDS.2014.6829871(57-62)Online publication date: Apr-2014

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