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Gamesense

Published: 20 April 2009 Publication History

Abstract

This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains images, GameSense is able to select suitable images to create online in-image games for advertising. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games. The ads are selected based on not only textual relevance but also visual content similarity. The game is able to provide viewers rich experience and thus promote the embedded ads to provide more effective advertising.

References

[1]
Google Image Labeler. http://images.google.com/imagelabeler/.
[2]
T. Mei, X.-S. Hua, and S. Li. Contextual in-image advertising. In Proceedings of ACM Multimedia, pages 439--448, 2008.

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  • (2010)Contextual Internet Multimedia AdvertisingProceedings of the IEEE10.1109/JPROC.2009.203984198:8(1416-1433)Online publication date: Aug-2010

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cover image ACM Conferences
WWW '09: Proceedings of the 18th international conference on World wide web
April 2009
1280 pages
ISBN:9781605584874
DOI:10.1145/1526709

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 20 April 2009

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  1. image advertising
  2. online game

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  • (2010)Contextual Internet Multimedia AdvertisingProceedings of the IEEE10.1109/JPROC.2009.203984198:8(1416-1433)Online publication date: Aug-2010

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