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The third age web: empathic design achieved through persona development & storytelling (keynote)

Published: 20 April 2009 Publication History

Abstract

The Third Age Web - a usable Web designed to accommodate older adults - embraces the principles of user centered design; that is, a world wide web that is engaging, interactive, easy-to-use, navigable and otherwise relevant to the information & communication technology needs of Third Age users.
Really, though, who and what are older adults? Is it possible to clearly characterize, classify, and precisely catalog their user needs? If so, how? Once we've learned how, can we transfer findings to the web to ensure contextual, functional and meaningful user interaction?
This presentation proposes a design process that accentuates the Web Accessibility Initiative's (WAI) creation of user personas in the world of individuals with disabilities and complements it through the growing phenomena of storytelling.

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W4A '09: Proceedings of the 2009 International Cross-Disciplinary Conference on Web Accessibililty (W4A)
April 2009
189 pages
ISBN:9781605585611
DOI:10.1145/1535654
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • The Mozilla Foundation
  • Google Inc.
  • Microsoft: Microsoft
  • Zakon Group

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Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 20 April 2009

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Author Tags

  1. World Wide Web
  2. accessibility
  3. ageing
  4. design processes
  5. disability
  6. impairment
  7. older people
  8. personas
  9. storytelling
  10. usability

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  • Keynote

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W4A '09
Sponsor:
  • Microsoft

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Overall Acceptance Rate 171 of 371 submissions, 46%

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