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Analyzing OPAC use with screen views and eye tracking

Published:15 June 2009Publication History

ABSTRACT

Eye tracking was used to analyze which elements of which screens were viewed by users searching an Online Public Access Catalog (OPAC). Eye tracking data was obtained for 32 participants performing a known-item search task. The results show that more than 30% of participants did not make effective use of screens offering additional details, and that participants who did, and found the correct answer, gazed at specific screen elements more frequently than participants who gave incorrect answers.

References

  1. Choi, Y., Hsieh-Yee, I., and Kules, B. 2007. Retrieval Effectiveness of Table of Contents and Subject Headings. In JCDL'07. ACM Press, New York, NY. Google ScholarGoogle ScholarDigital LibraryDigital Library
  2. Lorigo, L., Haridasan, M., Brynjarsdóttir, H., Xia, L., Joachims, T., Gay, G., Granka, L, Pellacini, F. and Pan, B. 2008. Eye tracking and online search: Lessons learned and challenges ahead. JASIST. 59(4), 1041--1052. Google ScholarGoogle ScholarDigital LibraryDigital Library

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      • Published in

        cover image ACM Conferences
        JCDL '09: Proceedings of the 9th ACM/IEEE-CS joint conference on Digital libraries
        June 2009
        502 pages
        ISBN:9781605583228
        DOI:10.1145/1555400

        Copyright © 2009 Copyright is held by the author/owner(s)

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 15 June 2009

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