research-article

Interpreting the layout of web pages

Authors:

Luis Francisco-Revilla,

Jeff CrowAuthors Info & Claims

HT '09: Proceedings of the 20th ACM conference on Hypertext and hypermedia

Pages 157 - 166

https://doi.org/10.1145/1557914.1557943

Published: 29 June 2009 Publication History

Abstract

Web pages such as news and shopping sites often use modular layouts. When used effectively this practice allows authors to present clearly large amounts of information in a single page. However, while sighted people can visually parse and understand these complex layouts in seconds, current assistive technologies such as screen readers cannot. This puts visually impaired users at a great disadvantage. In order to design better assistive technologies, we conducted a study of how people interpret modular layouts of news and shopping Web pages. The study revealed that when the layout complexity increases, the interpretation process gets longer and the reading gets more varied. Also, before looking at the main content, users first frame the Web page by looking for familiar structural elements that can be used as references and entry points. These elements include navigational bars, search boxes, and ads. This implies that assistive technologies can reduce the time required to frame the pages if they help users identify reference points and entry points.

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Cited By

Ramayah B(2018)Detecting Emotional Changes among Visually Impaired Users in Complex and Non-Complex Layout using Neuro-Physiological SignalProceedings of the 2018 7th International Conference on Software and Computer Applications10.1145/3185089.3185119(302-305)Online publication date: 8-Feb-2018
https://dl.acm.org/doi/10.1145/3185089.3185119
Ramayah BJaafar A(2017)Analysis of Visually Impaired Users’ Navigation Techniques in Complex and Non-complex Layout by Using SpectrumAdvances in Visual Informatics10.1007/978-3-319-70010-6_4(43-49)Online publication date: 29-Oct-2017
https://doi.org/10.1007/978-3-319-70010-6_4
Rokhlenko OGolbandi NLempel RLeibovich LStumme GHotho A(2013)Engagement-based user attention distribution on web article pagesProceedings of the 24th ACM Conference on Hypertext and Social Media10.1145/2481492.2481516(196-201)Online publication date: 1-May-2013
https://dl.acm.org/doi/10.1145/2481492.2481516
Show More Cited By

Index Terms

Interpreting the layout of web pages
1. Applied computing
  1. Document management and text processing
    1. Document preparation
      1. Multi / mixed media creation
2. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms
      1. Hypertext / hypermedia

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Published In

cover image ACM Conferences

HT '09: Proceedings of the 20th ACM conference on Hypertext and hypermedia

June 2009

410 pages

ISBN:9781605584867

DOI:10.1145/1557914

General Chairs:
Ciro Cattuto
Institute for Scientific Interchange Foundation, Italy
,
Giancarlo Ruffo
University of Torino, Italy
,
Program Chair:
Filippo Menczer
Indiana University, USA

Copyright © 2009 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 29 June 2009

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HT '09: 20th ACM Conference on Hypertext and Hypermedia

June 29 - July 1, 2009

Torino, Italy

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Cited By

Ramayah B(2018)Detecting Emotional Changes among Visually Impaired Users in Complex and Non-Complex Layout using Neuro-Physiological SignalProceedings of the 2018 7th International Conference on Software and Computer Applications10.1145/3185089.3185119(302-305)Online publication date: 8-Feb-2018
https://dl.acm.org/doi/10.1145/3185089.3185119
Ramayah BJaafar A(2017)Analysis of Visually Impaired Users’ Navigation Techniques in Complex and Non-complex Layout by Using SpectrumAdvances in Visual Informatics10.1007/978-3-319-70010-6_4(43-49)Online publication date: 29-Oct-2017
https://doi.org/10.1007/978-3-319-70010-6_4
Rokhlenko OGolbandi NLempel RLeibovich LStumme GHotho A(2013)Engagement-based user attention distribution on web article pagesProceedings of the 24th ACM Conference on Hypertext and Social Media10.1145/2481492.2481516(196-201)Online publication date: 1-May-2013
https://dl.acm.org/doi/10.1145/2481492.2481516
Kamel HErhan H(2013)WebSightProceedings of the 7th international conference on Universal Access in Human-Computer Interaction: user and context diversity - Volume 210.1007/978-3-642-39191-0_72(674-683)Online publication date: 21-Jul-2013
https://dl.acm.org/doi/10.1007/978-3-642-39191-0_72
Fischer GShipman F(2012)Collaborative Design Rationale and Social Creativity in Cultures of ParticipationCreativity and Rationale10.1007/978-1-4471-4111-2_20(423-447)Online publication date: 29-May-2012
https://doi.org/10.1007/978-1-4471-4111-2_20
Li KTakano K(2011)Modelling User Behaviour on Page Content and Layout in Recommender SystemsLearning Structure and Schemas from Documents10.1007/978-3-642-22913-8_14(289-313)Online publication date: 2011
https://doi.org/10.1007/978-3-642-22913-8_14
Francisco-Revilla LCrow JHunter JLagoze CGiles LLi Y(2010)Interpretation of web page layouts by blind usersProceedings of the 10th annual joint conference on Digital libraries10.1145/1816123.1816148(173-176)Online publication date: 21-Jun-2010
https://dl.acm.org/doi/10.1145/1816123.1816148
Gopshtein MFeitelson DHaber GDa Silva DMiller E(2010)Empirical quantification of opportunities for content adaptation in web serversProceedings of the 3rd Annual Haifa Experimental Systems Conference10.1145/1815695.1815702(1-11)Online publication date: 24-May-2010
https://dl.acm.org/doi/10.1145/1815695.1815702
Cheung KMit ETan C(2010)Framework for new generation web form and form filling for blind user2010 International Conference on Computer Applications and Industrial Electronics10.1109/ICCAIE.2010.5735089(276-281)Online publication date: Dec-2010
https://doi.org/10.1109/ICCAIE.2010.5735089

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