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Semiotic design and analysis of hypermedia

Published: 29 June 2009 Publication History

Abstract

The paper proposes a semiotic framework inspired to the Generative Trajectory of Meaning by A.J. Greimas to the design and analysis of hypermedia. The framework is structured into four levels of signification and allows the designer to control the semantic coherence and optimize the communication during the hypermedia development. We investigate its practical feasibility by constructing an instructional hypermedia regarding a collection of ancient mosaics from a roman villa. Our results indicate that the proposed approach opens novel perspectives, and looks promising towards the definition of semiotic methodologies of hypermedia design.

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Greimas, A.J. 1999. Semiotica plastica e semiotica figurativa. In: L. Corrain and M. Valenti (Eds.), Leggere l'opera d'arte II. Esculapio, Bologna, (in Italian).
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cover image ACM Conferences
HT '09: Proceedings of the 20th ACM conference on Hypertext and hypermedia
June 2009
410 pages
ISBN:9781605584867
DOI:10.1145/1557914

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 June 2009

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  1. design
  2. hypermedia
  3. semiotics

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