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Exploring shopping information and navigation strategies with a mobile device

Published: 15 September 2009 Publication History

Abstract

In this article a field trial is presented that explores shopping information and navigation strategies and evaluates if the spectacles camera is beneficial as mobile device for this research context. The spectacles camera, a small camera installed in a pair of glasses, was used as exploration instrument in a shopping mall where passers-by could take part in a field trial on a voluntary basis. The goal of the field trial was twofold: 1.) Gaining insights on shoppers' behavior. 2.) Investigating the feasibility of the spectacles camera as exploration instrument. The field trial gave insights on navigation patterns and constituting elements of interest points of participants' shopping behavior, while the spectacles camera proved its value for investigating shopping strategies in the field.

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Cited By

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  • (2013)TrackLabProceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication10.1145/2494091.2496008(985-990)Online publication date: 8-Sep-2013
  • (2011)Customer Touchpoints im stationären Einzelhandel — Potenzial von Pervasive ComputingMarketing Review St. Gallen10.1007/s11621-010-0026-527:2(37-42)Online publication date: 6-Feb-2011

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cover image ACM Other conferences
MobileHCI '09: Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
September 2009
473 pages
ISBN:9781605582818
DOI:10.1145/1613858

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 15 September 2009

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Author Tags

  1. evaluation
  2. field trial
  3. mobile device
  4. navigation strategies
  5. shopping behavior
  6. spectacles camera

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  • Research-article

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MobileHCI '09

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MobileHCI '09 Paper Acceptance Rate 23 of 95 submissions, 24%;
Overall Acceptance Rate 202 of 906 submissions, 22%

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Cited By

View all
  • (2013)TrackLabProceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication10.1145/2494091.2496008(985-990)Online publication date: 8-Sep-2013
  • (2011)Customer Touchpoints im stationären Einzelhandel — Potenzial von Pervasive ComputingMarketing Review St. Gallen10.1007/s11621-010-0026-527:2(37-42)Online publication date: 6-Feb-2011

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