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User acceptance of mobile TV services

Published: 15 September 2009 Publication History

Abstract

Mobile digital television technology facilitates broadcast TV on a mobile phone as well as interactive add-on services provided on top of the selected TV channel. In this paper we describe the results of a six-month field trial where 27 users were evaluating commercially available mobile TV services and 10 different pilot services. Mobile TV found a role in the everyday lives of the users as an extension to ordinary TV. The users appreciated easy and continuous access to TV contents. The results highlight that short usage situations typical to mobile TV use are hindering the adoption of new add-on services. The adoption can be supported by using content, appearance or functionality familiar from other media. The main problems with add-on services were related to knowing about the mere existence of these services and their contents as well as understanding the concept of services available only during a certain TV show.

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    cover image ACM Other conferences
    MobileHCI '09: Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
    September 2009
    473 pages
    ISBN:9781605582818
    DOI:10.1145/1613858

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    Association for Computing Machinery

    New York, NY, United States

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    Published: 15 September 2009

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    Author Tags

    1. field trial
    2. interactive services
    3. mobile TV
    4. user acceptance

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    MobileHCI '09

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    MobileHCI '09 Paper Acceptance Rate 23 of 95 submissions, 24%;
    Overall Acceptance Rate 202 of 906 submissions, 22%

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    • (2018)Quality of Experience Factors for Mobile TV UsersDigital Multimedia10.4018/978-1-5225-3822-6.ch024(473-496)Online publication date: 2018
    • (2018)Always-On Sport Content Multimedia Delivery Over Internet in CroatiaAlways-On Enterprise Information Systems for Modern Organizations10.4018/978-1-5225-3704-5.ch005(88-111)Online publication date: 2018
    • (2018)Investigating pay-as-you-go to address issues of trust, privacy and security around media use at homeUniversal Access in the Information Society10.1007/s10209-012-0270-312:2(217-231)Online publication date: 21-Dec-2018
    • (2017)An Analysis of Usage and Attitude for Mobile Video Service in KoreaHCI International 2017 – Posters' Extended Abstracts10.1007/978-3-319-58753-0_65(454-460)Online publication date: 13-May-2017
    • (2016)A systematic review of usability test metrics for mobile video streaming apps10.1063/1.4960890(020050)Online publication date: 2016
    • (2014)Towards an understanding of intention to use mobile videos: Impression management, perceived facilitation, and social normsMobile Media & Communication10.1177/20501579145554263:1(106-124)Online publication date: 29-Dec-2014
    • (2014)Sports on Traditional and Newer Digital MediaTelevision & New Media10.1177/152747641452946315:8(760-768)Online publication date: 8-Apr-2014
    • (2013)Evaluating user preferences for video transfer methods from a mobile device to a TV screenPervasive and Mobile Computing10.1016/j.pmcj.2012.05.0039:2(228-241)Online publication date: 1-Apr-2013
    • (2011)TECHNOLOGY Acceptance MODEL FOR Mobile Services AS A DESIGN FRAMEWORKHuman-Computer Interaction and Innovation in Handheld, Mobile and Wearable Technologies10.4018/978-1-60960-499-8.ch005(80-107)Online publication date: 2011
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