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Relationship between the diversity of information and idea generation

Published: 26 October 2009 Publication History

Abstract

We attempted to determine whether the provision of diverse information could facilitate creative idea generation. For this purpose, we enlisted 35 students to generate two ideas individually by using the scanning material provided. The results revealed that the participants tended to select similar articles and to reduce their diversity even though diverse materials were provided. Further, the diversity of the materials they used actually was positively correlated with the quality of the generated ideas. We concluded that the diversity of materials that were not provided but nevertheless used had an effect on idea generation.

References

[1]
Finke, R. A., Ward, T. B., and Smith, S. M. (1992). Creative cognition: Theory, research, and applications. Cambridge, MA: MIT Press.
[2]
Osborn, A. F. (1957). Applied Imagination: Principles and Procedures of Creative Thinking. Rev. ed. NY: Scribners.
[3]
Wshida, Y., Mitsuishi, S., and Horii, H. (2009). A Future scenario generation experiment in socio-technological problems using scanning method. Sociotechnica, 6, 1--15

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  1. Relationship between the diversity of information and idea generation

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    cover image ACM Conferences
    C&C '09: Proceedings of the seventh ACM conference on Creativity and cognition
    October 2009
    520 pages
    ISBN:9781605588650
    DOI:10.1145/1640233

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    New York, NY, United States

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    Published: 26 October 2009

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    1. diversity of information
    2. idea generation
    3. scanning method

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    C&C '09
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    C&C '09: Creativity and Cognition 2009
    October 26 - 30, 2009
    California, Berkeley, USA

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    Overall Acceptance Rate 108 of 371 submissions, 29%

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