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Social influence of product popularity on consumer decisions: usability study of Flickr camera finder

Published: 07 February 2010 Publication History

Abstract

"Product popularity" is in-depth explored in this paper, regarding its practical role within a consumer's decision process. Specifically, the usability evaluation of a novel product finder service (Flickr Camera Finder) shows that users more frequently consulted it, rather than a standard shopping site, to locate popular products. User comments further revealed their credibility concerns and tendency to trust the "popularity" from social resources. Design implications from the experiment are summarized at the end, indicating suggestive directions to integrate social media data to boost current e-commerce decision tools.

References

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Burke, M., Marlow, C., and Lento, T. Feed me: motivating newcomer contribution in social network sites. In Prof. CHI 2009, ACM Press, 945--954.
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Cialdini, R. B. and Goldstein, N. J. Social influence: compliance and conformity. Annual Review of Psychology 55 (2004), 591--621.
[3]
Haubl, G. and Trifts, V. Consumer decision making in online shopping environments: the effects of interactive decision aids. Marketing Science 19, 1 (2000), 4--21.
[4]
Lazar, J., Meiselwitz, G., and Feng, J. Understanding web credibility: a synthesis of the research literature. Found. Trends Hum.-Comput. Interact. 1, 2 (2007), 139--202.
[5]
Olshavky, R. W. and Granbois, D. H. Consumer decision making: fact or fiction? Journal of Consumer Research 6 (1979), 93--100.
[6]
Pu, P. and Chen, L. Integrating tradeoff support in product search tools for e-commerce sites. In Proc. ACM EC 2006, ACM Press, 269--278.

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  • (2016)A Product Feature-Based User-Centric Ranking Model for E-Commerce SearchExperimental IR Meets Multilinguality, Multimodality, and Interaction10.1007/978-3-319-44564-9_14(174-186)Online publication date: 23-Aug-2016

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  1. Social influence of product popularity on consumer decisions: usability study of Flickr camera finder

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    cover image ACM Conferences
    IUI '10: Proceedings of the 15th international conference on Intelligent user interfaces
    February 2010
    460 pages
    ISBN:9781605585154
    DOI:10.1145/1719970
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 07 February 2010

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    Author Tags

    1. Flickr camera finder
    2. consumer decision behavior
    3. e-commerce
    4. product popularity
    5. social influence
    6. usability study

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    • (2016)A Product Feature-Based User-Centric Ranking Model for E-Commerce SearchExperimental IR Meets Multilinguality, Multimodality, and Interaction10.1007/978-3-319-44564-9_14(174-186)Online publication date: 23-Aug-2016

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