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Toward a cultural-sensitive image tagging interface

Published: 07 February 2010 Publication History

Abstract

Do people from different cultures tag digital images differently? The current study examined the relationship between the position and content of tags for digital images created by participants from two cultural groups (European Americans and Chinese). In line with previous findings on cultural differences in attentional patterns, we found cultural differences in the order of the parts of images people chose to tag. European Americans tended to tag main objects first, and tag background objects and overall properties in the images later; in contrast, Chinese tended to tag the overall properties first, and tag the main and background objects later. Based on findings of the current study, we discuss implications on developing a cultural-sensitive algorithm to facilitate the tagging and search process of digital media and data-mining tools to identify user profiles based on their cultural origins.

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  1. Toward a cultural-sensitive image tagging interface

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    cover image ACM Conferences
    IUI '10: Proceedings of the 15th international conference on Intelligent user interfaces
    February 2010
    460 pages
    ISBN:9781605585154
    DOI:10.1145/1719970
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 07 February 2010

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    Author Tags

    1. algorithm
    2. annotation
    3. attention
    4. cultural difference
    5. image tagging
    6. perception
    7. tagging

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    • (2016)Intercultural User Interface DesignHuman-Computer Interaction10.4018/978-1-4666-8789-9.ch001(1-34)Online publication date: 2016
    • (2016)Intercultural User Interface DesignWeb Design and Development10.4018/978-1-4666-8619-9.ch006(113-146)Online publication date: 2016
    • (2016)Intelligent tagging of online texts using fuzzy logic2016 IEEE Symposium Series on Computational Intelligence (SSCI)10.1109/SSCI.2016.7849917(1-8)Online publication date: Dec-2016
    • (2014)Intercultural User Interface DesignEmerging Research and Trends in Interactivity and the Human-Computer Interface10.4018/978-1-4666-4623-0.ch001(1-33)Online publication date: 2014
    • (2013)Compilation of ReferencesEmerging Research and Trends in Interactivity and the Human-Computer Interface10.4018/978-1-4666-4623-0.chcrf(0-0)Online publication date: 31-Oct-2013
    • (2011)Cultural difference in image searchingCHI '11 Extended Abstracts on Human Factors in Computing Systems10.1145/1979742.1979519(935-940)Online publication date: 7-May-2011
    • (2010)Cultural difference in image taggingProceedings of the SIGCHI Conference on Human Factors in Computing Systems10.1145/1753326.1753472(981-984)Online publication date: 10-Apr-2010

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