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A case study of micro-blogging in the enterprise: use, value, and related issues

Published: 10 April 2010 Publication History

Abstract

This is a case study about the early adoption and use of micro-blogging in a Fortune 500 company. The study used several independent data sources: five months of empirical micro-blogging data, user demographic information from corporate HR records, a web based survey, and targeted interviews. The results revealed that users vary in their posting activities, reading behaviors, and perceived benefits. The analysis also identified barriers to adoption, such as the noise-to-value ratio paradoxes. The findings can help both practitioners and scholars build an initial understanding of how knowledge workers are likely to use micro-blogging in the enterprise.

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    cover image ACM Conferences
    CHI '10: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2010
    2690 pages
    ISBN:9781605589299
    DOI:10.1145/1753326
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    Published: 10 April 2010

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    1. enterprise
    2. micro-blogging
    3. social media
    4. twitter
    5. yammer

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