skip to main content
10.1145/1753326.1753472acmconferencesArticle/Chapter ViewAbstractPublication PageschiConference Proceedingsconference-collections
research-article

Cultural difference in image tagging

Published: 10 April 2010 Publication History

Abstract

Do people from different cultures tag digital images differently? The current study compared the content of tags for digital images created by two cultural groups: European Americans and Chinese. In line with previous findings on cultural differences in attentional patterns, we found similar cultural differences in the order of the image parts (e.g., foreground or background objects) that people tag. We found that for European Americans, the first tag was more likely assigned to the main objects than that by Chinese; but for Chinese, the first tag was more likely assigned to the overall description or relations between objects in the images. The findings had significant implications for designing cultural-sensitive tools to facilitate the tagging and search process of digital media, as well as for developing data-mining tools that identify user profiles based on their tagging patterns and cultural origins.

References

[1]
Dong, W., and Fu, W. T. Toward a Cultural-Sensitive Image Tagging Interface. In Proc. IUI 2010, ACM Press (2010).
[2]
Girgensohn, A., Adcock, J., Cooper, M., Foote, J. and Wilcox, L. Simplifying the Management of Large Photo Collections. In Proc. INTERACT 2003, IOS Press (2003), 196--203.
[3]
Kustanowitz, J. and Shneiderman, B. Motivating Annotation for Personal Digital Photo Libraries: Lowering Barriers while Raising Incentives. Tech. Report HCIL-2004-18, U. Maryland, 2005.
[4]
Masuda, T. and Nisbett, R. E. Attending Holistically Versus Analytically: Comparing the Context Sensitivity of Japanese and Americans. In Journal of Personality and Social Psychology, 81, 5 (2001), 922--934.
[5]
Masuda, T. and Nisbett, R. E. Culture and Change Blindness. In Cognitive Science: A Multidisciplinary Journal, 30, 2 (2006), 381--399.
[6]
Morgan, A. and Naaman, M. Why We Tag: Motivations for Annotation in Mobile and Online Media. In Proc. CHI '07, ACM Press (2007), 971--980.
[7]
Nisbett, R. E., Peng, K., Choi, I., and Norenzayan, A. Culture and Systems of Thought: Holistic vs. Analytic Cognition. In Psyc. Review, 108 (2001), 291--310.
[8]
Rodden, K. and Wood, K. How Do People Manage Their Digital Photographs? In Proc. CHI 2003, ACM Press (2003), 409--416.
[9]
Shneiderman, B. and Kang, H. Direct Annotation: A Drag-and-Drop Strategy for Labeling Photos. In Proc. InfoVis 2000, IEEE (2000), 88--95.
[10]
Wenyin,L., Dumais, S., Sun, Y., Zhang, H., Czerwinski, M., and Field, B. Semi-automatic image annotation. In Proc. INTERACT 2001, IOS Press (2001), 326--333.

Cited By

View all
  • (2021)Culture and HCIProceedings of the XXI International Conference on Human Computer Interaction10.1145/3471391.3471421(1-5)Online publication date: 22-Sep-2021
  • (2020)Visual Narratives and Collective Memory across Peer-Produced Accounts of Contested Sociopolitical EventsACM Transactions on Social Computing10.1145/33731473:1(1-20)Online publication date: 26-Feb-2020
  • (2018)An investigation of cross-cultural social tagging behaviours between Chinese and AmericansThe Electronic Library10.1108/EL-08-2016-017336:1(103-118)Online publication date: 5-Feb-2018
  • Show More Cited By

Index Terms

  1. Cultural difference in image tagging

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Conferences
    CHI '10: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2010
    2690 pages
    ISBN:9781605589299
    DOI:10.1145/1753326
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

    Sponsors

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 10 April 2010

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. annotation
    2. attention
    3. cultural difference
    4. image tagging
    5. perception
    6. tagging

    Qualifiers

    • Research-article

    Conference

    CHI '10
    Sponsor:

    Acceptance Rates

    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

    Upcoming Conference

    CHI 2025
    ACM CHI Conference on Human Factors in Computing Systems
    April 26 - May 1, 2025
    Yokohama , Japan

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)13
    • Downloads (Last 6 weeks)1
    Reflects downloads up to 09 Feb 2025

    Other Metrics

    Citations

    Cited By

    View all
    • (2021)Culture and HCIProceedings of the XXI International Conference on Human Computer Interaction10.1145/3471391.3471421(1-5)Online publication date: 22-Sep-2021
    • (2020)Visual Narratives and Collective Memory across Peer-Produced Accounts of Contested Sociopolitical EventsACM Transactions on Social Computing10.1145/33731473:1(1-20)Online publication date: 26-Feb-2020
    • (2018)An investigation of cross-cultural social tagging behaviours between Chinese and AmericansThe Electronic Library10.1108/EL-08-2016-017336:1(103-118)Online publication date: 5-Feb-2018
    • (2017)Detecting Culture-specific Tags for News Videos through Multimodal EmbeddingProceedings of the on Thematic Workshops of ACM Multimedia 201710.1145/3126686.3126754(68-74)Online publication date: 23-Oct-2017
    • (2016)Do medical professionals tag images differently from non-medical professionals?Proceedings of the 79th ASIS&T Annual Meeting: Creating Knowledge, Enhancing Lives through Information & Technology10.5555/3017447.3017544(1-5)Online publication date: 14-Oct-2016
    • (2015)Tag & LinkProceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems10.1145/2702613.2732857(1791-1796)Online publication date: 18-Apr-2015
    • (2015)Turkers, Scholars, "Arafat" and "Peace"Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing10.1145/2675133.2675285(826-838)Online publication date: 28-Feb-2015
    • (2014)Assessing the relationships among tag syntax, semantics, and perceived usefulnessJournal of the Association for Information Science and Technology10.1002/asi.2302965:4(836-849)Online publication date: 1-Apr-2014
    • (2013)Games, Social Simulations, and Data-Integration for Policy DecisionsSimulation and Gaming10.1177/104687811245625344:1(151-177)Online publication date: 1-Feb-2013
    • (2012)OmnipediaProceedings of the SIGCHI Conference on Human Factors in Computing Systems10.1145/2207676.2208553(1075-1084)Online publication date: 5-May-2012
    • Show More Cited By

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Figures

    Tables

    Media

    Share

    Share

    Share this Publication link

    Share on social media