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Sig: branding the changing enterprise - impact of mergers & acquisitions on user experience organizations

Published: 10 April 2010 Publication History

Abstract

Mergers and acquisitions are becoming increasingly common in the enterprise software world. For example, SAP acquired Business Objects, Oracle acquired PeopleSoft and CA acquired Cassatt in recent times. While this is a business expansion strategy for the acquiring company, it presents a challenge for UX professionals in both the acquiring and acquired companies, who are responsible for branding the look and feel of the newly combined business entity. This SIG examines the design, technical and cultural challenges facing a UX practitioner from the acquiring as well as acquired company's perspectives. We will explore possible best practice solutions that can help other UX professionals facing similar challenges.

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  1. Sig: branding the changing enterprise - impact of mergers & acquisitions on user experience organizations

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    cover image ACM Conferences
    CHI EA '10: CHI '10 Extended Abstracts on Human Factors in Computing Systems
    April 2010
    2219 pages
    ISBN:9781605589305
    DOI:10.1145/1753846

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    Association for Computing Machinery

    New York, NY, United States

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    Published: 10 April 2010

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    Author Tags

    1. branding
    2. enterprise software
    3. mergers and acquisitions
    4. sig discussion
    5. user experience
    6. ux management
    7. ux standards and guidelines
    8. ux strategy

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    CHI EA '10 Paper Acceptance Rate 350 of 1,346 submissions, 26%;
    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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