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Eye tracking analysis of preferred reading regions on the screen

Published: 10 April 2010 Publication History

Abstract

We report on an exploratory study analyzing preferred reading regions on a monitor using eye tracking. We show that users have individually preferred reading regions, varying in location on the screen and in size. Furthermore, we explore how scrolling interactions and mouse movements are correlated with position and size of the individually preferred reading regions.

References

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Atterer, R.; Lorenzi, P.: A heatmap-based visualization for navigation within large web pages. In NordiCHI '08: Proc. of the 5th Nordic conference on Human-computer interaction, 2008, pp. 407--410.
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Buscher, G.; Dengel, A.; van Elst, L.: Eye movements as implicit relevance feedback. In CHI '08 extended abstracts, 2008, pp. 2991--2996.
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Buscher, G.; Dengel, A.; van Elst, L.: Query expansion using gaze-based feedback on the subdocument level. In Proc. SIGIR '08, 2008, pp. 387--394.
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Cox, A.L.; Silva, M.M.: The role of mouse movements in interactive search. In Proc. CogSci2006, 2006, pp. 1156--1161.
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Hornbaek. K.; Frokjaer, E.: Reading patterns and usability in visualizations of electronic documents. ACM Transactions on Computer-Human Interaction (TOCHI), 2003, pp. 119--149.
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Rodden, K.; Fu, X.; Aula, A.; Spiro, I.: Eye-mouse coordination patterns on web search results pages. In CHI '08 extended abstracts, 2008, pp. 2997--3002.

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  • (2024)Eye-Tracking Study into Patterns of Attention to Environmental Media Texts among Youth Audiences in the Context of the Communicative Strategy2024 Communication Strategies in Digital Society Seminar (ComSDS)10.1109/ComSDS61892.2024.10502069(83-88)Online publication date: 10-Apr-2024
  • (2023)Screen Reading Regions in Social Media Comments: An Eye-Tracking Analysis of Visual Attention on SmartphonesProceedings of the 27th Pan-Hellenic Conference on Progress in Computing and Informatics10.1145/3635059.3635074(95-101)Online publication date: 24-Nov-2023
  • (2023)Getting the Most from Eye-Tracking: User-Interaction Based Reading Region Estimation Dataset and ModelsProceedings of the 2023 Symposium on Eye Tracking Research and Applications10.1145/3588015.3588404(1-7)Online publication date: 30-May-2023
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    Published In

    cover image ACM Conferences
    CHI EA '10: CHI '10 Extended Abstracts on Human Factors in Computing Systems
    April 2010
    2219 pages
    ISBN:9781605589305
    DOI:10.1145/1753846

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 10 April 2010

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    Author Tags

    1. eye tracking
    2. mouse movements
    3. reading
    4. scrolling

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    CHI EA '10 Paper Acceptance Rate 350 of 1,346 submissions, 26%;
    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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    View all
    • (2024)Eye-Tracking Study into Patterns of Attention to Environmental Media Texts among Youth Audiences in the Context of the Communicative Strategy2024 Communication Strategies in Digital Society Seminar (ComSDS)10.1109/ComSDS61892.2024.10502069(83-88)Online publication date: 10-Apr-2024
    • (2023)Screen Reading Regions in Social Media Comments: An Eye-Tracking Analysis of Visual Attention on SmartphonesProceedings of the 27th Pan-Hellenic Conference on Progress in Computing and Informatics10.1145/3635059.3635074(95-101)Online publication date: 24-Nov-2023
    • (2023)Getting the Most from Eye-Tracking: User-Interaction Based Reading Region Estimation Dataset and ModelsProceedings of the 2023 Symposium on Eye Tracking Research and Applications10.1145/3588015.3588404(1-7)Online publication date: 30-May-2023
    • (2023)Visual Gaze Labeling for Augmented Reality StudiesComputer Graphics Forum10.1111/cgf.1483742:3(373-384)Online publication date: 27-Jun-2023
    • (2021)Less is (Just as Good as) More - an Investigation of Odor Intensity and Hedonic Valence in Mulsemedia QoE using Heart Rate and Eye TrackingIEEE Transactions on Multimedia10.1109/TMM.2020.299294823(1095-1105)Online publication date: 2021
    • (2021)Cognitive load measurement during navigation and information retrieval in digital textProcedia Computer Science10.1016/j.procs.2021.09.042192(2720-2730)Online publication date: 2021
    • (2021)Attention allocation on mobile app interfaces when human interacts with themCognitive Neurodynamics10.1007/s11571-021-09760-416:4(859-870)Online publication date: 27-Dec-2021
    • (2019)Quantifying the Effects of Temperature and Noise on Attention-Level Using EDA and EEG SensorsHealth Information Science10.1007/978-3-030-32962-4_23(250-262)Online publication date: 8-Oct-2019
    • (2018)Touching graphical applicationsUniversal Access in the Information Society10.1007/s10209-017-0538-817:2(391-409)Online publication date: 1-Jun-2018
    • (2017)Modeling Sub-Document Attention Using Viewport TimeProceedings of the 2017 CHI Conference on Human Factors in Computing Systems10.1145/3025453.3025916(6475-6480)Online publication date: 2-May-2017
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