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Measuring user experience of websites: think aloud protocols and an emotion word prompt list

Published: 10 April 2010 Publication History

Abstract

To develop simple yet effective methods for eliciting user experience of websites and other interactive technologies, we explored the use of two techniques: an emotional think aloud protocol and an emotion word prompt list (EWPL). A study of four websites with 16 participants found that a retrospective emotional think aloud protocol produced significantly more emotion words than an equivalent concurrent protocol; plus, with on average 40 emotion words per website, it appears an effective technique for eliciting users emotional reactions to websites. Surprisingly, the use of the EWPL did not produce more emotion words per website, but may still help users overcome their difficulties in expressing emotional reactions to websites when unprompted. Further research will explore the use of these methods with other interactive technologies.

References

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Birns, J.H., Joffre, K.A., Leclerc, J.F. and Paulsen, C.A. (2002). Getting the whole picture: collecting usability data using two methods - concurrent think aloud and retrospective probing. Proceedings of UPA Conference, July 8 - 12, Orlando. Available at: www.usabilityair.org/publications/christinepaulsen/upa_thinkaloud_paper.pdf
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Haak, M., de Jong, M., and Schellens, P. J. (2003). Retrospective vs. concurrent think-aloud protocols: testing the usability of an online library catalogue. Behaviour & Information Technology, 22(5):339--351.
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Harrison, C. (2009). Exploring emotional web experience: more than just usability and good design. Phd Thesis, University of York, UK.
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    cover image ACM Conferences
    CHI EA '10: CHI '10 Extended Abstracts on Human Factors in Computing Systems
    April 2010
    2219 pages
    ISBN:9781605589305
    DOI:10.1145/1753846

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    Association for Computing Machinery

    New York, NY, United States

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    Published: 10 April 2010

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    Author Tags

    1. emotion
    2. evaluation
    3. user experience
    4. website

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    CHI EA '10 Paper Acceptance Rate 350 of 1,346 submissions, 26%;
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    • (2024)“Ready for Your Insurance Quote?” the Impact of Chatbot Empathy on Emotions and User ExperienceMarketing and Smart Technologies10.1007/978-981-97-1552-7_11(155-171)Online publication date: 4-Jun-2024
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