skip to main content
10.1145/1772690.1772876acmotherconferencesArticle/Chapter ViewAbstractPublication PagesthewebconfConference Proceedingsconference-collections
poster

Learning to evaluate the visual quality of web pages

Published: 26 April 2010 Publication History

Abstract

A beautiful and well-laid out Web page greatly facilitates users' accessing and enhances browsing experiences. We use "visual quality (VQ)" to denote the aesthetics of Web pages. In this paper, a computational aesthetics approach is proposed to learn the evaluation model for the visual quality of Web pages. First, a Web page layout extraction algorithm (V-LBE) is introduced to partition a Web page into major layout blocks. Then, regarding a Web page as a semi-structured image, features known to significantly affect the visual quality of a Web page are extracted to construct a feature vector. The experimental results show the initial success of our approach. Potential applications include Web search and Web design.

References

[1]
D. Cai. et al. vips: a vision-based page segmentation algorithm. Microsoft Technical Report,(MSR-TR-2003-79), 2003.
[2]
P. Costa. Evaluating web site design. In Proc. ACM SIGDOC'08, pages 1071--1083, 2008.
[3]
R. Datta. et al. studying aesthetics in photographic images using a computational approach. In Proc. ECCV, LNCS, pages 288--301, 2006.
[4]
E. Michailidou. et al. visual complexity and aesthetic perception of web pages. In Proc. SIGDOC'08, pages 215--223, 2008.
[5]
B. Schenkman and F. Jonsson. Aesthetics and preferences of web pages. Behaviour and Information Technology, 19(5):367--377, 2000.
[6]
B. Zadrozny. et al. cost-sensitive learning by cost-proportionate example weighting. In Proc. ICDM, pages 435--442, 2003.

Cited By

View all
  • (2021)Neue umfassende Qualitätskriterien für Ihr Webseiten-ManagementTotal Web Quality10.1007/978-3-658-33958-6_2(11-35)Online publication date: 3-Aug-2021
  • (2019)Is My Interface Beautiful?—A Computational Model-Based ApproachIEEE Transactions on Computational Social Systems10.1109/TCSS.2019.28911266:1(149-161)Online publication date: Feb-2019
  • (2010)Visually searching the web for structural contentProceedings of the 3rd International Symposium on Visual Information Communication10.1145/1865841.1865866(1-8)Online publication date: 28-Sep-2010

Index Terms

  1. Learning to evaluate the visual quality of web pages

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Other conferences
    WWW '10: Proceedings of the 19th international conference on World wide web
    April 2010
    1407 pages
    ISBN:9781605587998
    DOI:10.1145/1772690

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 26 April 2010

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. aesthetics
    2. learning
    3. semi-structured image
    4. visual quality

    Qualifiers

    • Poster

    Conference

    WWW '10
    WWW '10: The 19th International World Wide Web Conference
    April 26 - 30, 2010
    North Carolina, Raleigh, USA

    Acceptance Rates

    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)2
    • Downloads (Last 6 weeks)0
    Reflects downloads up to 15 Feb 2025

    Other Metrics

    Citations

    Cited By

    View all
    • (2021)Neue umfassende Qualitätskriterien für Ihr Webseiten-ManagementTotal Web Quality10.1007/978-3-658-33958-6_2(11-35)Online publication date: 3-Aug-2021
    • (2019)Is My Interface Beautiful?—A Computational Model-Based ApproachIEEE Transactions on Computational Social Systems10.1109/TCSS.2019.28911266:1(149-161)Online publication date: Feb-2019
    • (2010)Visually searching the web for structural contentProceedings of the 3rd International Symposium on Visual Information Communication10.1145/1865841.1865866(1-8)Online publication date: 28-Sep-2010

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    EPUB

    View this article in ePub.

    ePub

    Figures

    Tables

    Media

    Share

    Share

    Share this Publication link

    Share on social media