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Laddering with young children in User eXperience evaluations: theoretical groundings and a practical case

Published: 09 June 2010 Publication History

Abstract

In this paper, we investigate the usefulness and feasibility of Laddering with young children in User eXperience evaluations. We start with a revision of theoretical literature and guidelines. Developmental literature suggests that children aged two to seven years old have the cognitive capabilities to perform as Laddering interviewees. Next, we put these findings to the test via a practical case. The results of our case study demonstrate that only the older children, aged five years and older, were able to construct meaningful ladders. As for the type of ladders created, our results are in line with literature; children are inclined to attribute external reasons to product preferences rather than internal reasons, and consequently create ladders of attributes and consequences, not reaching for values.

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    IDC '10: Proceedings of the 9th International Conference on Interaction Design and Children
    June 2010
    389 pages
    ISBN:9781605589510
    DOI:10.1145/1810543
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 09 June 2010

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    Author Tags

    1. UX
    2. evaluation methods
    3. laddering
    4. user eXperience
    5. young children

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