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poster

The value of visual elements in web search

Published: 19 July 2010 Publication History

Abstract

We used eye-tracking equipment to observe 36 participants as they performed three search tasks using three graphically-enhanced web search interfaces (Kartoo, SearchMe and Viewzi). In this poster we describe findings of the study focusing on how the presentation of SERP results influences how the user scans and attends to the results, and the user satisfaction with these search engines.

References

[1]
E. Cutrell & Z. Guan. What are you looking for?: An eye-tracking study of information usage in Web search. CHI '07. ACM, New York, NY, (2007), 407--416.
[2]
Guan, Z., and Cutrell, E. An eye tracking study of the effect of target rank on Web search. In Proceedings of CHI 2007, ACM Press (2007).
[3]
Hornof, A.J., and Halverson, T. Cognitive strategies and eye movements for searching hierarchical computer displays. In Proceedings of CHI 2003, ACM Press (2003), 249--256.
[4]
Johnson, F C. Position paper: User interactions with results summaries. In Proceedings of the ACM SIGIR 2007 workshop on web information seeking and interaction (2007), 131--134.
[5]
Lorigo, L., Haridasan, M., Brynjarsdóttir, H., Xia, L., Joachims, T., Gay, G., Granka, L., Pellacini, F., and Pan, B. 2008. Eye tracking and online search: Lessons learned and challenges ahead. J. Am. Soc. Inf. Sci. Technol. 59, 7 (May. 2008), 1041--1052.
[6]
Tseng, Y.-C., Howes, A. The Adaptation of Visual Search Strategy to Expected Information Gain. In Proceedings of CHI 2008, 2008, 1075--1084

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Published In

cover image ACM Conferences
SIGIR '10: Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
July 2010
944 pages
ISBN:9781450301534
DOI:10.1145/1835449
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 19 July 2010

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Author Tags

  1. eye-tracking study
  2. search engine evaluation
  3. search engine results page display (SERP)
  4. user study

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  • Poster

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SIGIR '10
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SIGIR '10 Paper Acceptance Rate 87 of 520 submissions, 17%;
Overall Acceptance Rate 792 of 3,983 submissions, 20%

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