Cited By
View all- Dave KVarma V(2014)Computational AdvertisingFoundations and Trends in Information Retrieval10.1561/15000000458:4–5(263-418)Online publication date: 29-Oct-2014
Computational advertising refers to finding the most relevant ads matching a particular context on the web. The core problem attacked in computational advertising CA is of the match making between the ads and the context. My research work aims at ...
Online advertising is the major source of revenue for most web service providers. Displaying advertisements that match user interests will not only lead to user satisfaction, but it will also maximize the revenues of both advertisers and web publishers. ...
Computational advertising is an emerging scientific discipline, at the intersection of large scale search and text analysis, information retrieval, statistical modeling, machine learning, optimization, and microeconomics. The central challenge of ...
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