skip to main content
10.1145/778712.778743acmconferencesArticle/Chapter ViewAbstractPublication PagesdisConference Proceedingsconference-collections
Article

Improving the design of business and interactive system concepts in a digital business consultancy

Published:25 June 2002Publication History

ABSTRACT

Often, the multidisciplinary design of business and interactive system concepts is not particularly collaborative nor nearly as "user-centered" as the organization doing the design claims. This paper describes efforts at changing that within a high speed and low resource environment by involving all disciplines in early user research and in the synthesis of the findings and their application to design activities. The focus is on two high-profile design projects, one involving personal media management and the other involving organizational knowledge management. We describe what we did and why, and how well what we did worked, with particular attention to the affects of organizational culture and politics on success.

References

  1. Anderson, R.Conversations with Clement Mok & Jakob Nielsen, and with Bill Buxton & Clifford Nass. interactions, 7(1), 2000, pp. 46--80. Google ScholarGoogle ScholarDigital LibraryDigital Library
  2. Anderson, R. Organizational limits to HCI:A conversation with Don Norman and Janice Rohn. interactions, 7(3), 2000, pp. 36--60. Google ScholarGoogle ScholarDigital LibraryDigital Library
  3. Anderson, R. Making an e-business conceptualization and design process more"user" -centered, interactions, 7(4), 2000, pp. 27--30. Google ScholarGoogle ScholarDigital LibraryDigital Library
  4. Anderson, R. & Braiterman, J. Strategies for making e-business more customer-centred. In Bawa, J., Dorazio, P., & Trenner, L. (Editors), The Usability Business: Making the Web Work. Springer-Verlag London Ltd, 2001. Google ScholarGoogle ScholarDigital LibraryDigital Library
  5. Armitage, J. Viant. interactions, 8(2), 2001, pp. 75--79 Google ScholarGoogle ScholarDigital LibraryDigital Library
  6. Barlow, J. P.The next economy of ideas. WIRED, 8(10), 2000, pp. 240--242 & 252.Google ScholarGoogle Scholar
  7. Carlshamre, P. & Rantzer, M. Dissemination of usability: Failure of a success story, interactions, 8(1), 2001, pp. 31--41. Google ScholarGoogle ScholarDigital LibraryDigital Library
  8. Kelley, T., with Littman, J. The art of innovation: Lessons in creativity from IDEO, America's leading design firm. New York: Doubleday, 2001.Google ScholarGoogle Scholar
  9. Leonard, D.& Rayport, J. F. Spark innovation through empathic design. Harvard Business Review, 1997 (November-December), pp. 102--113.Google ScholarGoogle Scholar
  10. Maxwell, K. Promoting and facilitating user-centered design and usability in a fast-paced corporate environment: Techniques and tips. BayCHI North (http://www.baychi.org), 2001 (September).Google ScholarGoogle Scholar
  11. McCauley, N. Solutions that sell: Solving the real opportunity. InCA (special issue on design research), 2001 (Spring), pp. 29--30.Google ScholarGoogle Scholar
  12. McFarland, J. The consumer anthropologist. HBS Working Knowledge, http://hbswk.hbs.edu/pubitem.jhtml?id=2514&sid=0&pid=0&t=customer, 2001 (September 24).Google ScholarGoogle Scholar
  13. Mok, C. Designing business: Multiple media, multiple disciplines. San Jose, CA: Adobe Press, 1996. Google ScholarGoogle ScholarDigital LibraryDigital Library
  14. Norman, D. A.Where HCI design fails:The hard problems are social and political, not technical. BayCHI (http://www.baychi.org), 1993 (February).Google ScholarGoogle Scholar
  15. Norman, D. A. Rapid ethnography. In Aldersey-Williams, H., Bound, J.,& Coleman, R. (Eds.), The methods lab: User research for design, pp. 142--143. In Hofmeester, K. & de Charon de Saint Germain, E. (Eds.), PRESENCE: New media for older people. Amsterdam: Netherlands Design Institute, 1999.Google ScholarGoogle Scholar
  16. Olson, J. S., Covi, L., Rocco, E., Miller, W. J., & Allie, P. A room of your own: What would it take to help remote groups work as well as collocated groups? CHI98 Summary, 1998, pp. 279--280. Google ScholarGoogle ScholarDigital LibraryDigital Library
  17. Raven, M. & Flanders, A. Using contextual inquiry to learn about your audiences. Journal of Computer Documentation, 20(1), 1996, pp. 1--13. Google ScholarGoogle ScholarDigital LibraryDigital Library
  18. Webnoize 2OOO, http://www.webnoize.com/2000.Google ScholarGoogle Scholar

Index Terms

  1. Improving the design of business and interactive system concepts in a digital business consultancy

            Recommendations

            Reviews

            Bayard Kohlhepp

            There is an acute need to improve our design processes by focusing on users. It is our only hope for collectively postponing the end of the IT age, and individually, for hanging on to our IT careers. The title of this report sounds like the guidance we need, a just-in-time solution that will replenish our depleted inventory of ideas. The title is misleading, however. The authors' success is mixed, at best, leaving the reader to ponder whether this glass was half empty or half full. To summarize, the three authors recount two successive projects within the same large consulting firm. While their roles shifted from one project to the next, they stayed in positions of advocacy or implementation of user-centered design activities. On both projects, the user-centered activities yielded strong benefits, but the benefits were always directly opposed and totally mitigated by corporate lethargy, office politics, and human nature. On the positive side, the paper is not that long, and is a very easy, nontechnical read. If you read carefully and take notes, you can probably extract some points that would benefit your own work, or at least give you some starting points for research of your own. On the negative side, there are few hard facts and few useful details. It is anecdotal evidence at best, and the only conclusion that can be squeezed out of it is that corporate processes are hard to change. Online Computing Reviews Service

            Access critical reviews of Computing literature here

            Become a reviewer for Computing Reviews.

            Comments

            Login options

            Check if you have access through your login credentials or your institution to get full access on this article.

            Sign in

            PDF Format

            View or Download as a PDF file.

            PDF

            eReader

            View online with eReader.

            eReader