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Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction

Published:30 September 2003Publication History

ABSTRACT

Lack of trust has been frequently cited to be one of the key factors that discourage customers from participating in e-commerce, while cultural differences affect the formation of trust. As such, this cross-cultural study aims at establishing a conceptual framework to investigate the primary antecedents of online trust and the mechanism that converts consumer trust into perceived value and purchase intention in online auction. Two elements of our model bear mention here. First, the authors divide the consumer trust into two facets, seller and intermediary trust, and intend to assess their reciprocal relationships. Second, the authors intend to examine the asymmetrical impact of the negative and positive trustworthiness attributes on trust, and the interrelationship among trust, perceived value and purchase intention across cultural groups.

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  1. Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction

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      • Published in

        cover image ACM Other conferences
        ICEC '03: Proceedings of the 5th international conference on Electronic commerce
        September 2003
        528 pages
        ISBN:1581137885
        DOI:10.1145/948005

        Copyright © 2003 ACM

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        Publication History

        • Published: 30 September 2003

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